Quantum recruitment represents both employees and employers. So we decided to embrace that fact rather than skirt around it, by producing two ad campaigns in one. The yellow posters targeted employers and the black posters, employees. Both received their D.M. pieces on exactly the same day and both were encouraged to put up their posters for the other to see. The result was a lot of fun. It also resulted in us winning The Grand Prix at the Scottish ad awards. The work was also chosen for publication in the D&AD annual and the Art directors annual of New York.
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