2008

The Murray Group

In January we won the brief to promote The Murray group’s sponsorship of the Scottish Rugby team. The strategic positioning we came up with was summed up with the strapline “make your own history”. And each piece of the creative work chose a year when both Murray (one of Scotland’s most successful companies) and the Scottish rugby team, made their own history by achieving something truly impressive. The campaign includes posters at Murrayfield, Scotland’s home ground. And films designed to run on the big screens at half time. Take a look at the ads and you’ll see that they use CGI animation to fly around the stadium and reveal each historic moment as if it was being marked out on the turf before our very eyes. (Hamish at Freakworks created the ads for us. Thanks for all those long hours you put in staring at blades of grass, Mr Alison). The campaign will run for the 3 years that Murray sponsor the team and we’ll be creating a new Murray moment in history for each home game.