The client came to 1576 Ltd wanting a small space press campaign. We persuaded him to spend it all on a special-build poster positioned in Edinburgh's most prominent location. The result was a 48 sheet poster with giant wing mirrors attached. The client got off to a flying start (or as much as you can on a 50cc engine). And as predicted, he got lots of free publicity in the very papers he was thinking of buying space in. We also won "best poster" at a number of award ceremonies. Oh and some student woke up with a hell of a hangover wondering why he had a 10 foot wing mirror in his bed-sit. (It was stolen on the last night before the poster was due to come down.)