The team that went on to found The Leith Agency created this long running campaign. As a junior copywriter Adrian was given the brief to "do some more posters" in the campaign. Luckily for him it was a dream brief and from 1985 to 1987 his career got off to a flying start with his work(along with practically the whole of Hall Advertising's creative department) winning many awards,including in Adrian's case a Campaign Poster Award.

Jenners opened its doors to Edinburgh's rich families in 1857.

When we started working on the account at 1576 Ltd, the client's problem was that they needed younger customers. That's why, at first, the client refused to run our first ad as they worried that the headline "At the Shiraz bazaar no two persian rugs had the same features. Unless you consider caked on camel dung a feature." would offend their aged clientele. Of course, the ad had the opposite effect and helped to attract younger shoppers. And when Jenners saw sales rise in such a profitable department the campaign went from strength to strength.

The client came to 1576 Ltd wanting a small space press campaign. We persuaded him to spend it all on a special-build poster positioned in Edinburgh's most prominent location. The result was a 48 sheet poster with giant wing mirrors attached. The client got off to a flying start (or as much as you can on a 50cc engine). And as predicted, he got lots of free publicity in the very papers he was thinking of buying space in. We also won "best poster" at a number of award ceremonies. Oh and some student woke up with a hell of a hangover wondering why he had a 10 foot wing mirror in his bed-sit. (It was stolen on the last night before the poster was due to come down.)

Quantum recruitment represents both employees and employers. So we decided to embrace that fact rather than skirt around it, by producing two ad campaigns in one. The yellow posters targeted employers and the black posters, employees. Both received their D.M. pieces on exactly the same day and both were encouraged to put up their posters for the other to see. The result was a lot of fun. It also resulted in us winning The Grand Prix at the Scottish ad awards. The work was also chosen for publication in the D&AD annual and the Art directors annual of New York.

Brian created this award-winning campaign for Michelle Mone. The idea behind the bra is simple: the figure you want without the surgery. So the resulting campaign saw plastic surgeons as down and outs.
The surgeon as beggar with "villa in Tuscany to support" was also re-created as a real life ambient stunt on the streets of London. It also appeared on the illustrious pages of D&AD.

The stress bins campaign was created to a very tight client brief. It was a mandatory to show Scotland in all its glory. And the proposition was to show the country as a get away from it all destination. Adrian created the campaign at 1576 Ltd. whilst working with the art director Rufus Wedderburn (now doing well with the nice people at Newhaven) they won many awards including The Campaign readers' Silver Award for "poster of the year". The work also persuaded one of our client's friends to move back home after she saw the posters on the delightful London underground.

What do you do when you want to convince people they need lessons from the resident golf pro? Simple, you run "posters" all around the course. But place them in the very spot those most in need are guaranteed to see them: the rough. This poster campaign created at 1576 Ltd. won awards for ambient advertising and copywriting for headlines which included "come here often?" and "From here I'd recommend an axe."

Here's another piece Brian and I created whilst at 1576 Ltd. VisitScotland have a strong presence at the mountainbike world cup. To make the most of their sponsorship we were asked to decorate their bus. The result? We turned it into a giant poster which we called 'Maniac Rob' in honour of our mountainbiking photography model,our very own studio guy, Rob Badura. It got lot of attention on the day and at awards ceremonies.

It was whilst Brian and I were working at 1576 Ltd. that the media buyer, Feather Brooksbank came up with the idea of creating the longest poster ever to run on the London underground, stretching the entire length of the platform at Bank Station. The shot we took is of a fantastic location in the highlands, taken using a camera that can shoot panoramic 360-degree images. In fact three shots were taken from exactly the same spot, morning noon and night. The finished image was a combination of all three creating a dawn til dusk "perfect day". The months of planning were worth it. The national press coverage for the poster was huge. A campaign poster nomination for "best special build" was also nice.

When 1576 Ltd. had the Gleneagles Hotel account Brian and I drove to Perthshire a lot and on the way we passed the MOD radar housed in a white sphere, or as it's affectionately known, "the golf ball." Finally we decided it was an opportunity too good to miss. Gleneagles, is after all famous the world over for golf. So we came up with the idea of "stealing" the golf ball for an ambient ad for the hotel. Not literally of course, and only temporarily. The idea was to create a 16-foot high perfect replica of a golf tee, and place it so that passing motorists would see the radar as a real giant golf ball. It worked a treat apart from one small hiccup. Brian was arrested by an over zealous policeman when he caught him pointing his camera in the direction of the MOD establishment. But it was worth it in the end just to watch the drivers' faces when they saw the idea for the first time (and because the work won a nomination at that year's Campaign poster awards for best special build).

Bells had a problem. They were a major sponsor of Scottish football but the supporters gave them no credit for this relationship. We set about showing that Bells were indeed passionate about Scotland's version of the beautiful game and not merely a sponsor. Our empathetic poster campaign proved very successful. We actually increased sales of Bells whisky in Scotland. Something that was not part of our remit and a fact that annoyed the hell out of TBWA (Bells' London Agency). We also won lots of awards including a silver and a silver nomination at D&AD. Powerful thing empathy.

Just because your client has no money, that doesn’t mean you can’t do something that gets noticed. These posters ran in gents’ toilets, across Scotland’s pubs and motorway service stations. Rather than show big shots of the cars we thought it more fun (and a far nicer idea) to show the kind of image each car helped the driver to project.

To get the type right, I risked a visit to A&E by photographing every parking bay message ever written. Brian then created a road alphabet, and wrote the lines digitally So, not a white line machine or council workie’s bum in sight.

How do you persuade people to recycle their Christmas cards at Tesco's and M&S so that the money raised goes to buying more saplings? That was the task The Woodland Trust set mightysmall.

We came up with a very simple idea. Create a poster campaign with an illustration of a stark bare tree and the headline "Turn your cards back into trees". Then add more and more real recycled Christmas cards to the posters (chosen by us after rummaging through the supermarket collection bins) so that over the course of the month the trees blossomed back to life.

So that's exactly what we did,creeping around in the dead of night to add the cards so that  commuters witnessed the magical transformation as more and more cards were "recycled" into trees.

Our Client Jacqui Morris said in the press release: "The campaign designed by mightysmall is extremely powerful.It is an innovative approach to promoting our Christmas card Recycling Campaign".

Nice lady.

Andrew repairs wind instruments. His big customers are schools. He wanted something to publicise his services. What better than a mailer and ambient campaign targeting school orchestra seats across the country, using a branded whoopee cushion and the line ”broken wind?”. Schoolboy humour at its finest.

Initially this client approached The Leith Agency and they kindly passed his details on to mightysmall. (Nice to know we’ve kept on good terms with our old colleagues.) Valtti is a family owned firm based in Edinburgh and had a small budget to launch a paint range into the UK. The paint is very high quality and the company import it from the Manufacturer Tikkurila in Helsinki (a company that is truly enormous and who has the lion’s share of the paint market in the Baltic countries).
mightysmall got to start from scratch on the positioning of the paint (the only thing we had to keep was the name-feelings). We positioned the new range as artists’ paint-paint for people who take a more creative approach to decorating their home and we summed it up with the strapline “liquid imagination”. Since the budget was way too small to launch the campaign with traditional media and clearly there was no way to go directly to the general public, we created an events strategy aimed at interior decorators and other decision makers so that they would become ambassadors for the brand.
Working closely with our old friends Material and Wendy Law Art, we commissioned painters, sculptors and photographers to create work using only the household paint. We then organised two art exhibitions where the range would be “revealed” to the audience.

When The Government announced their intention to part-privatise the Royal Mail, the Communication Workers Union decided that they had to fight to keep the post publicly owned. After a pitch against London agencies mightysmall won the business. The campaign took the form of a massive press and poster push. Working alongside the American company who were responsible for Obama’s successful online campaign, mightysmall produced 15 different 48 sheet and 96 sheet executions to explain the disastrous consequences of privatising a service that has been public since Charles 1 introduced the Royal Mail in 1635. Here are a few examples of the poster campaign, which followed a tour by the Union from one end of the country to the other. In all we placed over 1000 posters in sites across 50 towns and cities.

We won the National Museums of Scotland account in a three-way pitch. This campaign was created to relaunch (no pun intended) the Museum of Flight. The museum had added two attractions to the museum, Fantastic Flight! aimed at kids and explaining in a fun hands-on way, the mechanics of flight. The other, Fortunes of War, an interactive exhibition bringing to life the untold story of the airstrip and it’s important role in two world wars. We created a strategy that is summed up with the strapline “Where will a visit take you?” These bus sides ran throughout the city. The client told us the museum felt these were the most successful bus sides that they had ever run. Visitor figures reflected this; the museum reached the same record number of visitors it had achieved with the very high profile arrival of Concorde.
(Incidentally, a campaign we also created working for another agency a few years earlier.)

Spire Healthcare own Murrayfield, Edinburgh’s most famous private hospital. With the launch of several potentially rival clinics in the city and the opening of a new Spire hospital in Edinburgh, the client was looking for an agency to do some brand and tactical work.
Mightysmall won the pitch and these posters are examples of the campaign we produced to remind the people of Edinburgh and beyond that Murrayfield has been helping them feel better for a quarter of a century.

Spire Healthcare own Murrayfield, Edinburgh’s most famous private hospital. With the launch of several potentially rival clinics in the city and the opening of a new Spire hospital in Edinburgh, the client was looking for an agency to do some brand and tactical work.
Mightysmall won the pitch and these taxis are part of the campaign. We loved the opportunity to do full taxi wraps. You see quite a lot of clients using them but their agencies don’t seem to use the medium appropriately. The reverse taxi execution is particularly good fun, especially if you watch drunks trying to get into the wrong door on a Saturday evening.